Magid Generational Strategies

Pluralist Generation in the Press

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To learn more about the Plurals, click here for a free download of the white paper:
"The First Generation of the Twenty-First Century."

FAST FACTS about The Pluralist Generation, a.k.a. the Plurals

Current Age:
15 and younger
1997 - present
~68 million
Caucasian 54%
Hispanic 24%
African-American 14%
Asian 4%
Other 4%

Magid Strategies Logo Magid Generational Strategies, the team of generational experts who named the Pluralist Generation, has not yet determined the ending birth year for Plurals. Societal factors are currently being evaluated and birthrate data for 2010, 2011, and 2012 is not yet available. An improving economy and an expected rise in birthrates will likely signal the start of the next generation - and end of the birth of Plurals.